Can today's environmental thinking inspire tomorrow's technology? We think so. Since its launch in 1997, the Prius has earned the love of millions of forward-thinking drivers, and is paving the way for the next generation of environmental vehicles. Like cars charged at home. Or cars that will run solely on electricity, or consume hydrogen and emit only water. Because when it comes to thinking green, the sky's the limit.

That's why we spend an average of nearly one million dollars an hour on R&D to develop the cars and technologies of the future - cars that deliver higher fuel economy with lower vehicle emissions. We will continue to invest in R&D, moving even closer to our vision of the ultimate eco-car.

Learn more about our vision for a mobile society in harmony with the environment at: www.toyota-future.com/EN